On a slice of fresh sourdough bread, nothing beats butter. But what a pain when the butter’s straight out of the fridge. It goes on in lumps and chunks, so your bread-and-butter experience is patchy and ugly.
And when you’re baking a cake, nothing beats butter. However, beating butter and sugar until it’s creamy is a hard task when the butter’s straight from the fridge. Maybe you’ll zap it in the microwave?
Now there’s a way of getting a perfect butter experience every time. We’re talking butter that’s not too hard and not too soft, so that it spreads perfectly on your bread, toast, scone, bun or muffin. And butter that is pliant enough for perfect cake baking and scone making.
Butter’s biggest leap forward is here and it’s called Smoothly.
Smoothly is a state-of-the-art standalone butter conditioner that automatically keeps your butter at exactly the right temperature for spreading. It also ensures your butter stays cool enough for keeping, so that you don’t end up with melted butter that tastes rancid.
Sure, there have been butter conditioners in the past. They used to be part of fridges. However fridge manufacturers removed them because they said having a heating device in a fridge was counterproductive. Many people lamented the loss of butter conditioners in fridges. To those people we say spread the word about Smoothly.
When you simplify your butter life to a pound (or 500g) of the good stuff wrapped in waxed paper and stored in a Smoothly, you’re limiting waste to landfill.
Plastic butter tubs are made from polypropylene (PP). Yes, we know that this type of plastic carries a recycling symbol (#5), but how much PP actually gets recycled? More often than not, it’s straight to landfill for every butter container you buy at the supermarket.
To summarise from the website ‘A Better Footprint’:
Butter is packed in two ways. Wax paper packaging or plastic tubs. Ideally, all butter produced should be wrapped in wax paper. However in the case of spreadable butter, that’s not possible.
Butter containers can be recycled, but not all recycling facilities accept them. Butter containers are made from plastic #5. Although this is considered a recyclable plastic, not all facilities can process these materials. It takes a more specialised process to recycle #5 – much harder than recycling PET bottles.
And here’s what Recycling Today has to say about PP:
“While polypropylene (PP) is the most versatile and easiest to recycle polymer and one of the most widely used materials in packaging for consumer goods, this packaging is not widely recycled. Additionally, PP is virtually non-existent as a food-grade recycled material because of the inability to separate food-grade PP from nonfood-grade PP.”
Softened butter is usually more than twice the price of a regular paper-wrapped butter. With Smoothly, you’ll never have to buy a tub of butter again, so you’ll save money as well as plastic.
Depending on how much butter you eat in a week, simplifying your butter spend to paper-wrapped packs will eventually pay for your Smoothly. And the good feeling that comes with being more sustainable is priceless.
Your Smoothly can be controlled by the Smoothly app, which can be installed onto your Android or Apple phone. Select softer or firmer, according to your needs and tastes.
Nutrition is trending back to butter, because it’s a real food that’s close to nature. With only salt added, butter is just a churn away from the fresh cow’s milk that’s collected every day on dairy farms around the world.
Butter contains lots of valuable fatty acids, including omega-3s and conjugated linoleic acid (CLA), which may help with blood sugar control and is used as a weight loss supplement. It also contains butyrate, a short-chain fatty acid that helps fight inflammation, one of the main drivers of heart disease.
As well as important fatty acids, butter contains vitamins. Every time you spread butter on your bread you’re getting vitamin A for healthy eyes, immune response, reproduction, and growth and development; vitamin K2 for bone and heart health; and vitamins D and E, which are antioxidants that help the immune system.
Exposure to light and air are the two main reasons butter goes rancid or spoils, which means you need to think carefully about how you store butter. Inside Smoothly, butter is protected from both light and over-exposure to air. So now you can have your spreadable butter and get to keep it too.
If you’ve been buying non-butter spreads because they’re spreadable, a move to Smoothly could be better for your health.
“ Margarine may contain trans-fat, which raises LDL (bad) cholesterol, lowers HDL (good) cholesterol and makes blood platelets stickier, increasing heart disease risk. Margarine containing hydrogenated or partially hydrogenated oils contain trans fats and should be avoided. Cleveland Clinic “
While developing Smoothly, the engineering team focused on the ‘optimal’ temperature range for storing butter, so it stays spreadable without turning rancid or melting. When butter is consistently kept within the perfect zone, it maintains optimal flavour. Yum.
While Smoothly is designed to keep butter in the goldilocks zone 24/7, you can use the app to adjust the temperature within this range.
Butter is as essential to classic good cooking as a sharp knife. It’s the ultimate food enhancer and the preferred fat for many of the world’s best cooks.
Butter is a brilliant flavour carrier for spices and base ingredients like onion and garlic. When creamed with sugar, butter helps cakes to rise because it helps to trap air and expands when heated. And butter is the key ingredient for the world’s most acclaimed French sauces - béarnaise, béchamel and beurre blanc.
For a multitude of cultures around the planet, butter is a natural way to enhance the flavour of almost any dish, from buttercream cake and melt-in-the-mouth brownies to barbecued burgers and creamy polenta. It has also provided the foundation for frying, baking, food preservation, medical remedies and more. For all these classics and many more, butter that’s ready to use from your Smoothly companion is the place to begin.
Once Smoothly is on the market and freely available, it becomes an inspired choice for giving. Everybody deserves the gift of perfectly spreadable butter.
Even fresh out of the oven, when it’s almost too warm to slice, bread can be spread successfully with butter stored in Smoothly.
The benchtop toaster was invented in 1893. Today, it’s hard to imagine a kitchen without one. Toast demands spreadable butter, so Smoothly is your toaster’s best friend.
The morning sandwich rush is extra smooth with Smoothly. Butter spreads quickly and covers more surface area, so sandwiches are faster and tastier.
A soft, tender muffin falls apart under the weight of cold lump of butter. But Smoothly does the trick without breaking the cake.
Spread the outside surfaces of your toastie with Smoothly for an even suntan and a crispy finish.
Blend Smoothly butter with herbs or garlic for a gourmet twist to your favourite savoury meal.
Every cake baker knows you can’t cream butter and sugar if the butter’s too hard or too soft. Butter from a Smoothly is always ready for cake baking and cookie making.
Need a tablespoon of butter for a recipe? Try carving that from a cold block. With Smoothly, you can spread butter into a tablespoon for an accurate measurement every time.
Smoothly was designed in New Zealand (the legendary land of butter) by an engineering team led by entrepreneur Logan Gill. Units are manufactured and assembled in Australia.
It couldn’t be easier. Plug the Smoothly in and turn it on. Take a pound (500g) of paper-wrapped butter from the fridge and unwrap it. Open Smoothly and put the button on the metal insert tray. Replace Smoothly’s lid and wait one hour.
Smoothly can take a full pack of paper-wrapped butter. Smaller packs of butter can also be stored in a Smoothly.
Every butter lover needs a Smoothly in their life. That’s why our entry-level pledge is just $1USD. Smoothly will go live to buy via Kickstarter on Monday 26th September 2022 NZDT.
Register For $1 And You Will Receive A Priority Link When Smoothly Is Live To Buy When Purchasing Your Smoothly Companion And A Kickstarter Reward.